When a user discovers your site for the first time, they’re traveling blind. It’s your job to get them where they need to go as quickly and easily as possible. If your business’s basic information is difficult to find, a user often assumes that you have something to hide. Be open about where you are located and who works for your company, along with any additional information that lets your user understand your business. You also want to ensure that this information is found easily throughout the internet, including Google and Facebook. At a minimum, you’ll want to include the following information in a conspicuous area:
- NAP: Name, Address, Phone number, and any other relevant contact info
- Company website
Outdated information also drives consumers away and can penalize you on search results. Make sure that your current information is displayed on your website and across various platforms. You can use Google My Business to make sure your information is updated across Google’s platforms. You’ll also want to update information on:
- Chamber of Commerce
In addition to basic information, you should also include an About Page, which may feature information about your staff and the mission and history of your company. People like to hear stories and feel personally connected to a business. In addition to customer relations, having an about page helps you rank higher on search results since it is often the first page found in a search.
You should also include a Frequently Asked Questions (FAQ) page that answers common questions visitors may have upon arriving to your site. A FAQ page helps gain confidence from your user and more clearly articulates the services you offer.