Secure Your Site to Build Trust

As internet usage increased over the past decade, so have the instances of cybercrime. The FBI’s Internet Crime Complaint Center reported that $3.5 billion was lost to cybercrime globally in 2019 alone. As a result, users now understandably expect websites to take security seriously if they’re going to hand over their personal information.

According to GlobalSign research, 48% of visitors check for security indicators on a website before giving any personal information, while just 2% said they never pay attention to security. It’s clear that if you want to gain your user’s confidence, you’ll need to be secure. Here’s how:

Page Encryption and HTTPS

HyperText Transfer Protocol, or HTTP, has long been the primary system for transferring information between a website and its user. However, HTTP has also been found to be highly insecure, easily enabling hackers to steal your user’s data.

HyperText Transfer Protocol Secure (HTTPS) keeps this information safe from interference by encrypting your page in a sea of symbols impenetrable to hackers, but HTTPS doesn’t work alone. It needs a TLS, or Transport Layer Security certificate (formerly an SSL certificate). The TLS certificate performs the actual encrypting and serves as the encryption key shared solely with the user.

Here’s how it works:

  • The user types in your secure web address
  • The user’s browser asks for your site’s TLS certificate
  • Your site complies and sends over a decryption code
  • Once the user’s browser accepts, encrypted data is sent to the user

The most common type of TLS certificate is the extended validation certificate, which provides details such as the site’s ownership and geographic location. There’s also the domain validated certificate, which keeps identity and location secret, and the organization validated certificate, which includes additional details.

Making the move to HTTPS can be a complicated process if you plan to go it alone. You’ll first want to reach out to your hosting company to see if they offer an easy HTTPS option (or find a hosting company that does). For example, Kinsta and WPX Hosting both offer one-click options for migrating to HTTPS that take less than a minute to complete.

If your provider doesn’t offer these options, we would recommend consulting a professional if you lack the technical expertise to pull off such a complex task.

But if you want to push forward, you can visit a site like Let’s Encrypt or SSL2Buy, which will help you obtain a TLS certificate. This guide from Kinsta also provides step-by-step directions for a complete HTTP to HTTPS migration.

Once a TLS certificate is installed, the process runs on its own with no additional effort on your part. With HTTPS in place, you’ll not only get added security, but you’ll also get a boost in your search rankings, as HTTPS has become a top priority for Google

Mixed Content

Mixed content occurs when both HTTP and HTTPS code is loaded to display on the same page, creating both secure and insecure elements of your page. Most modern browsers will block this content or display a warning when encountering mixed content — a red flag for users.

To prevent mixed content from occurring, review your site’s code to make sure all elements and redirects are loaded with HTTPS only. There are a number of tools allowing you to check your site for mixed content, such as Jitbit and Geekflare.

Flash Vs. HTML5

Flash was once the standard for web animation, but it’s time and usefulness are fast running out, with Adobe, Google Chrome, and Firefox announcing they will no longer support Flash. The death knell for Flash began with the publication of Steve Jobs’ “Thoughts On Flash,” where he criticized Flash’s incompatibility with Apple’s iOS. YouTube’s switch from Flash to HTML5 all but finished the job.

Flash animation burdens users to download the latest update and runs slowly by today’s standards. But perhaps the biggest problem with Flash is that it operates as an image, so text within a video won’t be picked up by Google’s search engines. 

In contrast, HTML5 performs the same functions as Flash with faster speeds and universal browser compatibility. HTML5 also allows you to incorporate text, images, and interactive buttons to your videos, a feature unavailable in Flash.

Do yourself a favor and ditch Flash in favor of HTML5. Nothing says an outdated website more than the presence of Flash animation. Fortunately, both Google Web Designer and Adobe Animate CC offer tools that can convert your old Flash content into HTML5.

Similarly, you’ll want to avoid other types of outdated technology used on your site. Outdated technology often fails to update current security measures and could easily serve as an easy entryway for hackers.

Proactive Security Policy

You don’t want to wait until something goes wrong until you start taking security seriously. A security breach has the potential to ruin your reputation, lose customers, and cost you money.

You can develop a proactive security policy first by training your staff to abide by security best practices, such as avoiding suspicious links and keeping passwords long, varied, and difficult to guess. 

In terms of the backend, there are a few options to ensure your security goes above and beyond what most sites offer. Attackers often target the X-Powered-By header by disabling the header and launching attacks against the vulnerable website or app.

X-Frame options can help protect against clickjacking, the practice of hackers inserting false iframes that lead unwitting users off your page. Inserting an X-Frame option in your header prevents your web from rendering certain elements of a web, such as iframes.

You can learn more about X-Frame-option HTTP Headers and how they protect your site with this comprehensive guide from Mozilla.

Programs such as Helmet provide a one-stop-shop for appropriate HTTP headers that protect web applications. There’s also the HTTP Headers plug-in available for WordPress sites, which is explained fully in this guide from InMotion Hosting.