Favicons and Consistent Branding

Websites benefit from consistent branding, which further develops trust among your visitors. Consistent branding shows that you sweat the details and that you take your business seriously. When you consider the security risks to the user, it’s reasonable for them to expect a close eye on details.


Creating a Favicon is an easy way to brand your website. A favicon is a small icon representing your site, most often found in the address and bookmarks bar. The icon immediately makes clear to your visitors that they are in the right place and communicates your style and theme within an image.

The most common sizes for favicons are:

  • 16×16
  • 32×32
  • 48×48
  • 64×64
  • 128×128

You can easily create a favicon with tools such as Favikon and Favicon.io. Once you’ve created your favicon, paste the following code into your HTML <head> section:

<link rel=”shortcut icon” href=”/favicon.ico” type=”image/x-icon” />

Be sure to cache your favicon settings, which helps speed up your site. Caching your favicon prevents browsers from having to load the favicon each time a visitor accesses your site.